The right room changes what you believe is normal.
Small, curated cohorts of Northwest Arkansas professionals and owners — six to eight people, one coach, total candor. Groups convene as qualified cohorts form.
Curated peers are the most underpriced asset in professional life
Spend a season in a room where the other six people are as serious as you are, and your private ceiling quietly moves. That is the entire mechanism. Not content — you can get content free. Not networking — you live in the most networked square mile in Arkansas. What you cannot get alone is a small, confidential group that knows your goals, watches your follow-through, and won't let you sell yourself a story.
Our cohorts are deliberately small and deliberately mixed — supplier-side leaders, practice owners, operators, professionals — because the freshest truth usually comes from someone outside your industry. Every seat is filled by application so the room stays worth the candor it demands. The meta-analytic evidence on coaching's effect on goal attainment and well-being applies to group formats too; the curation is what most programs skip.
Who group coaching is for — and who it is not
We don't work with everyone. Premium coaching only works when the fit is right, so we choose clients as carefully as you should choose a coach. If we're not the right room for you, we'll say so in the first conversation — and point you toward who is.
This is for you if
- You're a professional or owner who does your best thinking out loud, against smart resistance
- You want the accountability of stated goals and a room that remembers them
- You can keep other people's confidences as carefully as your own — non-negotiable
- You're willing to give as much candor as you take; cohorts die when people spectate
- You can commit to the full season — the room only compounds if it's the same room
This is not for you if
- You're looking for a lead-generation networking group — there are chambers and BNI chapters for that, and they're good at it
- You want to observe quietly from the back — there is no back; six chairs, all front row
- Your situation needs one-to-one depth or clinical care — we'll tell you, and route you to the right room, in the first conversation
- You need a start date today — cohorts convene when the right six to eight people are assembled, not on a marketing calendar
What clients hire this room to change
A cohort season is built around each member's stated objectives, held to the group's standard:
- Goals stated in plain language to people who will ask about them next month
- Decisions pressure-tested by six smart outsiders before you pay tuition on them in real life
- The discovery that your hardest problem is someone else's solved one
- A bench of trusted peers that outlasts the cohort by years
- Follow-through, because the room remembers what you said in March
- Your sense of 'normal' recalibrated by proximity to serious people
Illustrative of engagement objectives — results vary by person and are not guaranteed.
We don’t sell coaching. We demonstrate it.
Our practice grows by invitation and referral, one powerful conversation at a time — no funnels, no webinars, no countdown timers. The way to find out what coaching with us is like is to experience it.
Apply in writing
Send a short note to [email protected]: what you want to build or change, why now, and what you've already tried. Four sentences is enough. We read every application personally and reply within two business days.
The discovery conversation
If the fit looks right on paper, we invite you to a complimentary discovery conversation. It is not a sales call and there is nothing to buy at the end of it. It is two hours of real coaching on the thing you most want to change — the most useful conversation we know how to have. Many people leave with what they came for; some decide they want more.
Conceptual agreement
If we both want to continue, we agree on three things in plain language before any fee is discussed: the outcomes you're after, how you'll know they happened, and what reaching them is worth to you — in your work, your health, your relationships, or your bank account.
A written invitation
You receive one page with three ways to work together at different depths, each with a single fixed investment for the whole engagement. No hourly meters, no per-session tickets, no surprises. You choose, or you walk away with our respect either way.
One fixed investment, set against the outcome — never the clock
We do not bill by the hour or by the session. Per-session pricing quietly rewards keeping you a client forever; a fixed engagement fee points our interests at the same target as yours — the result, reached as directly as possible.
Focused
One defined outcome, addressed directly. The leanest path to the change we agreed on.
Partnership
The outcome plus sustained partnership — we stay alongside you while the change becomes who you are, not just what you did.
Transformation
The full engagement: the outcome, the partnership, and the surrounding habits, systems, and relationships that make it permanent.
Fees are discussed in one place only: the discovery conversation, after we agree on what the work is worth to you. They are serious, they are fixed for the engagement, and they are quoted in writing. If the number isn't right for you, a respectful no costs nothing — and the discovery conversation was still yours to keep.
Coaching outcomes depend on factors within your control; no specific result is promised or guaranteed.
Stephen Velasquez
Cornell MBA, licensed clinician, two decades inside Amazon, Microsoft, Walmart, and the U.S. Treasury — the commercial judgment of an operator and the human depth of a clinician in the same conversation. Supported by ZipHealthy’s coaching and clinical team; every engagement is designed and led by Stephen personally.
Coaching, held to a research standard
We make no promises about your results — and we don't need to. The peer-reviewed literature on professional coaching speaks for itself.
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Meta-analysis across 18 studies: coaching shows significant positive effects on performance, well-being, coping, attitudes, and self-regulated goal attainment.
Theeboom, Beersma & van Vianen (2014) — “Does coaching work? A meta-analysis on the effects of coaching on individual level outcomes,” The Journal of Positive Psychology, 9(1). doi.org/10.1080/17439760.2013.837499
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Meta-analysis of 27 samples: the quality of the coach–client working alliance consistently predicts coaching outcomes — fit matters more than formulas.
Graßmann, Schölmerich & Schermuly (2019) — “The relationship between working alliance and client outcomes in coaching: A meta-analysis,” Human Relations, 73(1). doi.org/10.1177/0018726718819725
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Meta-analytic evidence that coaching relationships drive meaningful gains in goal attainment and client outcomes.
Sonesh et al. (2015) — “The power of coaching: a meta-analytic investigation,” Coaching: An International Journal of Theory, Research and Practice, 8(2). doi.org/10.1080/17521882.2015.1071418
Citations describe study populations and the coaching field generally — not claims about ZipHealthy's services or a promise of results for any engagement.
Coaching is not therapy — and we keep the two separate
Coaching is a forward-looking, goal-directed professional service for people who are fundamentally well. It is not psychotherapy, counseling, or healthcare: we do not diagnose or treat any condition, coaching is not medical or clinical care, and it is not billable to insurance. Because ZipHealthy also operates a licensed therapy practice, we hold the line deliberately — coaching and therapy are separate services, separate relationships, and separate records, and we will tell you plainly if what you're describing belongs with a therapist rather than a coach. Here is how to tell which door is yours, and here is our therapy practice if that's the right one.
If you are in crisis or thinking about harming yourself, this is not a coaching matter — call or text 988 (Suicide & Crisis Lifeline) or call 911 now.
Recognize yourself on this page? Apply for a discovery conversation — applications are read personally, and replies come from a person, not a funnel.
Asked before applying, answered directly
Six to eight members, curated for mix and seriousness — supplier-side leaders, owners, operators, and professionals from around Northwest Arkansas. We balance the room so no one's competitor is in it and no one's echo chamber is either.
When it's full of the right people. We convene cohorts as qualified applications assemble — that's the honest answer, and it's also the design: a great room is worth a short wait, and a mediocre room isn't worth any.
One fixed fee for the full season, quoted in writing when we invite you to a forming cohort — never per session. The fee is the same for every seat in the room.
Absolute and mutual: what's said in the room stays there, agreed in writing by every member before the first session. We curate partly for this — every seat is held by someone with as much to protect as you.
No. Group coaching is goal-directed work among well, high-functioning peers — it is not group psychotherapy, no one is diagnosed or treated, and it isn't billed to insurance. If a member's needs turn clinical, we say so privately and help them find the right care, including our own separate therapy practice when appropriate.
If your challenge is mostly yours — a negotiation, a succession, a decision — choose one-to-one. If your challenge is perspective, accountability, and pace, the room is the better instrument. The discovery conversation sorts this honestly; sometimes the answer is both, sequenced.
Apply for a seat in the next room.
Tell us what you'd bring to a cohort and what you'd want from it. We'll tell you honestly whether a forming group fits — and invite you to a discovery conversation either way.
By application and referral only · Bentonville · Rogers · Springdale · Fayetteville
Most clients come to us by referral. If someone sent you here — tell us who, so we can thank them.